How Does Plugin Sponsorship Work?
Plugin sponsorship is straightforward:
- Participating plugin developers place a small snippet of JavaScript code within the administrative interface of their plugin
- Sponsors choose either to support a particular plugin with a given level of sponsorship, or to support all plugins participating in the network, in which case the sponsorship is considered to be allocated equally between all participating plugins
- Sponsorships for a given month are accepted up until the 20th of the month preceding
- During the sponsorship month, each impression requested by the JavaScript code within a given plugin’s administrative interface is allocated to one of the set of sponsors for that plugin according to that sponsor’s proportion of the overall sponsorship pool received for that plugin
- After the sponsorship month has ended, sponsors receive a report detailing the number of times their sponsorship messages were viewed for a given plugin, and plugin developers receive their share of the total sponsorship funds committed for that month
- Example 1:
- During Month 1, Plugin A receives three separate sponsorships. These are $100 from Sponsor 1, $50 from Sponsor 2 and $50 from Sponsor 3 (for a total of $200). During Month 2, sponsor messages will be delivered for Sponsor 1 with 50% probability and for Sponsors 2 and 3 with 25% probability.
- Example 2:
- Plugin A receives the same sponsorships as described in Example 1, but Sponsor 4 also participates during that same month on a network-wide basis, with an additional $50 allocated to each plugin in the network. Plugin A now has a total sponsorship pool of $250, so the messages for Sponsor 1 will be displayed with a probability of 40% and messages for Sponsors 2, 3 and 4 with a probability of 20% each.